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Our story

We saw what's
possible.
So we built it.

We're former college athletes who have spent our careers inside trust and safety at major platforms. We saw firsthand what's possible when you build safety infrastructure that actually works for the people it's meant to protect. We also saw how rarely that happens. So we left to build what should have existed already

Shelby Perkins headshot
Shelby Perkins
Co-Founder

Shelby has spent her career building and scaling trust and safety systems focused on adversarial behavior, enforcement gaps, and emerging threats at Twitter, TikTok, and Anthropic. Her work across elections, civil conflict, and high-risk environments surfaced the real-world cost of delayed and inconsistent enforcement.

She brings deep expertise in gendered and identity-based abuse, including years of research and applied work examining how coordinated actors disproportionately target marginalized populations online. That perspective is the foundation of how NetRef Safety models risk, escalation, and automation. She is a former college soccer player who still plays with the San Francisco Spikes.

Sarah Husain headshot
Sarah Husain
Co-Founder

Sarah has spent her career helping people express themselves authentically and safely online. She has mitigated safety risks and combated abuse, fraud, and misinformation through some of the highest-stakes global moments, like global elections, the World Cup, and the Olympics.

She brings platform trust and safety expertise from Twitter, Airbnb, and Stripe alongside operational experience scaling a business from her time in business development and program management. She's a former college water polo player and a committed advocate for women's sports.

What we
stand for.

Athlete Autonomy

The athlete sets the threshold. Not the team, not the platform, not us. Every control is athlete-facing and athlete-owned.

Dignity as Default

Every athlete is entitled to a digital environment that reflects basic human respect. This is not a premium feature. It is the baseline.

Integrity Over Growth

We will walk away from clients who want selective coverage. No data sold, no third-party advertising, no surveillance architecture. Mission over scale, always.